Why Digital and Why Now?

 The Digital Media Shift:
        › We are moving from "Mass Media" to a "Mass of Media"
        › Print is declining while digital is on the rise
        › 92% of journalists use the internet for article research
        › Marketing dollars are quickly shifting from traditional to online

What is Happening?
       › In 2007, 78% of consumers trusted online peer recommendations. In 2009, that number grew to 90%,
          while only 10% trusted traditional advertisements. (Nielson, 2009)
       › 52% of social networkers had "friended," followed or become a fan of at least one brand (Anderson Analytics 2009).
       › More than 100 million pieces of content are shared on social networks DAILY. Is your brand being shared?

How do you know if your company needs a digital strategy?

Simple... search Google for the services or products your company specializes in, and....
       › If your company is not showing in the top search results....
       › If your competitors are ranking higher than you in the search results or have more presence....
       › If your brand/company is not mentioned or talked about in any blogs, social networks, online videos or syndicates...
       › If you feel your website is not reaching the thousands of searchers looking for businesses just like yours....

Then you need a Digital Marketing Strategy to boost your online visibility & leverage your brand above the competition